For decades Rosell’s Auto Repair has been a Muscle Car eye candy treat that snapped you to attention, compelled you to slow and maybe linger a little too long as you digested the visual feast, and only then, to move on. The small neat structure sporting two bays housed in an immaculately maintained shop, sits on neatly groomed grounds populated by an ever changing eclectic assemblage of really interesting special interest automobiles. Solid examples of rust prone mid-fifties Detroit iron, such as 1957 Fords and Forward Look Plymouths often grace the grounds as do hot rods, tweaked Model Ts, Mopar muscle, Corvettes, 442s and Pontiacs, lots of Pontiacs. The owner is a classic as well, he is as genuine a New Jersey product as Taylor Pork Roll and Bruce Springsteen. Meet Al Rosell.

90 GTOs, 30 Corvettes and counting

If there can be a middle of nowhere in Northern New Jersey, Rosell’S Auto Repair can be found in it. Like a collectible car oasis situated in a wooded sprawl of forest and fine homes, Al Rosell’s four acres of automotive finery, years ago, served this once rural area as an off the beaten path, back road Citgo Service station. To this day no other commercial property exists for a mile at least in any direction.

Raised in Westwood, New Jersey, Al harbors a real passion for Pontiacs. It all began at the age of eleven in 1974 when his sister’s boyfriend, now husband, blew the engine in his 1965 GTO and parked the dead Pontiac in Al’s family driveway where it sat all summer. Throughout that summer young Al could be found sitting in that GTO for hours at a time stoking the fires for his future Pontiac passion.

At the age of sixteen Al bought the first of his 90 (and counting) GTOs, a 1966 hardtop with no drive train. He swapped in a Chevy V8 by himself with sufficient expertise that he enjoyed driving that car for a year until someone offered to buy it for twice what Al had in the car. Sold! In that same year young Al started pumping gas at a local service station. Within a few months the skilled beyond his years teenager had been taken inside to apply his considerable talents to ever increasingly demanding projects. A […]

Nowadays conversations about things that have traditionally mattered to those having the discussion often deteriorate into a bemoaning of the unchecked disappearance of the topic of interest in question. Whether products displaying exceptional craftsmanship or the skilled craftspeople possessing the ability to produce the superior product, both seem to live in the crosshairs of a culture fast losing its appreciation for hand crafted excellence.

In the face of such a perceived depressing trend, a rare feel good story came out of the pandemic that featured a world-class company renowned for producing premium trade show displays.

Though suffering a considerable loss of work from Covid-19 cancellations, the business, with a belief in better times returning, turned its attention to ensuring that it retained its staff of highly skilled craftsmen. With great hope for a better future when the world would return to normal, they allowed their imagination to stray way outside the box. Their brainstorming gave birth to an inspired plan to keep their highly respected craftsmen working, preserve a part of iconic Americana and possibly creating a new market opportunity. They would turn their craftsmen loose on restoring and updating vintage Airstream trailers.

Meet Dimensional Worldwide.

An inspired venture to preserve American craftsmanship and vintage Airstream trailers

Unbeknownst to all involved, the actual seminal moment for the vintage Airstream venture came when Dimensional Worldwide executive Lee Martindell asked Company President Doug Fixell if, during the Covid downturn, he could employ the company’s presently underutilized stable of skilled craftsman to rebuild his personal 1959 Airstream trailer. Martindell says, with the great skills our guys have, there was no reason our guys could not do the whole thing.” Fixell agreed saying that hours would be logged and Martindell would be billed. The agreement poised to unleash a torrent of talented carpenters, cabinet makers, metal workers, electricians. painters and printers on Martindell’s 1959 Airstream.

In recognizing the potential of this suddenly activated high quality Airstream restoration juggernaut, Martindell’s imagination took a leap. He approached fellow company executive Karen Samnick with one of those “this may be crazy but, what do you think” blue sky thoughts.

1936 Airstream trailer

Historically the original brainchild of Oregon native Wally Byam, Airstream trailers always had a following dating back to Airstream’s beginnings in 1931. They originated with a DIY Popular Mechanics article written […]