Cars We Love & Who We Are
More than the polished parts and hard to find pieces, the special interest vehicles people collect embody the character of each owner. “Cars We Love & Who We Are” profiles individual special interest vehicles and the proud owner committed to its preservation.
Conversations with People We Value
Talking with skilled professionals who support our passion for collectible automobiles.
Roads We Remember
Some roads discovered far from home reward us with a once in a lifetime driving experience. Others are old friends revisited to elevate our spirits and celebrate the joy of life behind the wheel.
In Search of the 7th Royale Series – All the Episodes Here
Conversations With People We Value #52
I view him as the poster child representing engineers who do not accept good enough as, well, good enough. I first met Dominick Carluccio a few years back in his capacity as a young engineer assigned to me as my technical liaison for a client. His role called for assisting my creative services agency in developing promotional and educational materials for a company specializing in cutting edge inhalation and particle exposure systems.
His clearly insatiable appetite to achieve mastery of what he already understood well impressed me. To his credit, he did so with a genial, unflappable confidence.
I recently learned that Dom had started his own company, Wurst Käse Engineering. You have got to love the name. I do. For his first product he directed his laser focus on what he considered to be the significant shortcomings of methanol injection systems available in the market.
Meet Dom and his kick-ass methanol injection system.
A sharp engineer’s insights inspires a quantum leap in methanol injection
Kelly and Dominick
Dom’s 2011 2-liter, 4-cylinder Volkswagen GTI came stock with 200 horsepower. Under his stewardship it presently pumps out a shade under 400 horsepower. It will easily plant your eyeballs against the back of your skull. Dom, however, has yet to be satisfied. Nonchalantly, he projects quiet confidence in his ability to extract even more power from his willing German 2-liter 4-banger. Methanol injection placed high on his list of intended upgrades.
An especially attractive upgrade for turbocharged And supercharged engines, methanol injection delivers a finely atomized mist of a water/methanol mixture to an engine’s cylinder fuel charge. The cooling effects of the mixture, lowers the temperature inside the combustion chamber. This reduces the likeliness of detonation (knocking) that can reduce performance, fuel economy and, worse, severely damage a high performance engine. As well, methanol provides the added bonus of increasing a fuel’s octane rating. This pays off with increased horsepower with proper tuning.
Wurst Käse Water/Methanol Tank
Unfortunately, Dom experienced great dismay upon surveying the quality of the methanol injection systems available in the marketplace. Upon expressing his disappointment to his, then, girlfriend Kelly Moran, her response makes clear why they are about to, now, become man and wife. Kelly says, “’He’s the kind of person that’s always looking to change the world with his inventions and […]
Cars We Love & Who We Are #50
In “Betraying the Brand or Smart Business? Part I” Drivin’ News sought to explore the impact of BMW’s new oversized grill and new design badge on the BMW brand. In examining the nature of branding, Part I looked back at how Mercedes-Benz in the 1990s had responded to market forces for which its engineering focus had been deemed untenable. How they dealt with it required many broken eggs to create the new Mercedes-Benz brand omelet of the late 1990s. The resulting outcome, though painful, did seek to morph the brand into representing a more consumer oriented maker of luxury automobiles while preserving its iconic 3-pointed star.
Part II visits Volvo and its branding challenges in the years just before and after being purchased by Ford in 1999.
Betraying the Brand or Smart Business? Part II
The experience of another great brand, Volvo, with its iconic Iron Mark logo offers important lessons in the value of fidelity to brand values.
When I came on board with Volvo Cars of North America in 1980, the previous decade of the 1970s had seen Volvo featuring taglines like “The car for people who think,” and in 1978 “A car you can believe in.” Reflecting the somewhat cerebral nature of its taglines’ appeal, Volvo courted a niche to which it played well. Its accessory catalog could easily have included Volvo branded leather elbow patches and pipe cleaners.
1979 Volvo “Love Letters” ad
With the 1980s, it seemed the world discovered the safe, durable, reliable, rugged, environmentally conscious and comfortable Swede. While always a small player in a much larger automobile universe, Volvo always punched above its weight. It enjoyed extraordinary brand recognition, far beyond what its modest sales volume would normally merit.
To think of any other car brand proudly displaying an “I Love my car” bumper sticker would have been unthinkable. I love my Lincoln? I love my BMW? I love my anything? It did not work. But “I love my Volvo,” absolutely. Owners loved their Volvos. So much so that they would pen love letters to Volvo headquarters especially ones featuring a common theme. Safety! Unsolicited, Volvo owners would send photos of terrible accidents they had experienced accompanied by letters thanking Volvo for the safe cars they built while proclaiming, “Volvo Saved My Life.” A steady stream of such […]
Cars We Love & Who We Are #49
Good fortune allowed me to enter the U.S. import car business in the later part of its formative years. For a subsequent period touching 5 decades I had the privilege to write for the vast majority of European automobile brands including, for over 30 years, Mercedes-Benz, Volvo and BMW. It afforded me the opportunity to work with some of the best and brightest professional men and women to grace the import automobile industry. I learned from these experienced, insightful and wise individuals the meaning and importance of “brand.” I admired how they would passionately defend “the Brand.” My time in the business also allowed me to witness corporate decisions that tacked a marque away from their traditional brand values.
This two-part issue of Drivin’ News will ask can “Betraying the Brand be good business?”
Betraying the Brand or Smart Business? Part I
For a product, a brand is a promise. A strong brand adheres faithfully to a set of values highly prized by a targeted market segment. Building a powerful brand image takes time and consistency because building trust takes time (five to ten years is a number quoted) and consistency. A brand that has established a high level of trust usually features a slogan and/or logo, the Mercedes-Benz 3-Pointed Star, Volvo Iron Mark or BMW Roundel that functions as a beacon signaling to targeted customers that this product will fulfill their expectations. A brand that customers have grown to trust represents a hard earned and invaluable asset. A product sending off-brand messages confuses the customer and undermines the brand. It raises questions.
Recently I noticed a new BMW with a redesigned version of the iconic blue, white and black BMW badge. The new iteration called to mind a child’s multi-color swirl lollipop. That together with BMW’s recent addition of the oversized smiling Tasmanian Devil grill gave me pause. I realized that I had witnessed this manifestation of questionable branding efforts before. As a “car guy” such moves always engendered personal doubt and discomfort. As an exercise in retrospection I chose to revisit examples of brand infidelity I had witnessed and dig deeper before I explore two of BMW’s recent curious measures and their potential impact on the BMW brand.
Rather than looking first at BMW, Part I will […]
Here’s this week’s question:
Most taxis found in American cities in the mid-20th century were made by one company. Name the company.
Answer to last week’s question:
In “Little Old Lady from Pasadena” what car did she drive and what was the car’s color? – Shiny red Super Stock Dodge
About the blogger
Burton Hall has written for an automotive client list that includes Audi, BMW, Jaguar, Maserati, Ferrari, Mercedes-Benz, Porsche, Peugeot and Volvo. He has also written for The Washington Post, AutoWeek, Corvette Monthly, Jaguar Magazine, BMW Magazine, Hemmings.com, Hagerty Magazine and numerous auto restoration buff books.
A member of the Society of Automotive Historians, he, in 2014, created and has since taught the adult school program “Collectible automobiles as a passion.” In 2020 he originated and has since produced the Drivin’ News blog.
As a classic car hobbyist, He owns a 1961 Corvette that he bought in 1967, a 1953 Jaguar XK120MC Drophead Coupe that he restored after finding it disassembled in a barn in 1980, a 2003 BMW 330i he bought new and a 1951 MG TD that presently serves as a planter and centerpiece in his garden. All are great drivers, except the MG which has a few bugs.
RECENT POSTS
02/02/26 – A Winter Rebirth? Deciding Whether to Recondition My Aging Daily Driver
01/12/26 – Aging Beloved Daily Driver Quandary: Refresh or Replace
12/08/25 – Visiting old writings from the Hemmings bible
11/10/25 – A Car Guy Offers Lessons in Taking Misfortune in Stride
10/20/25 – Intuitive Genius Wielding a Hammer and Chisel
09/05/25 – Classic Autos and Autism, Sharing a Journey to Betterment
08/11/25 – Every Car Tells a Story, Here are 6 Good Ones
07/20/25 – 2025 Mille Miglia; Hot Town, Summer in the City
07/01/25 – In Search of the Lost 7th Royale – (Part 3. Episode 20 – A Snowball’s Chance)
06/14/25 – In search of the Lost 7th Royale – (Part 3, Episode 19 – Frozen Freeway to Freedom)
05/29/25 – In search of the Lost 7th Royale – (Part 3, Episode 18 – End Game)
05/15/25 – In Search of the Lost 7th Royale – (Part 3, Episode 17 – The Best Laid Plans)
05/01/25 – In Search of the Lost 7th Royale – (Part 3, Episode 16 – Bugatti Royale Resurrection)
04/17/25 – In Search of the Lost 7th Royale – (Part 3, Episode 15 – The Ultimate Barn Find)
04/09/25 – In Memoriam – Driving My Sister to Mobile
03/20/25 – In Search of the Lost 7th Royale (Part 3, Episode 13 – Return to a Heart of Darkness)
02/20/25 – In Search of the Lost 7th Royale (Part 2, Episode 11 – A Wounded Bird Points the Way)
02/06/25 – In Search of the Lost 7th Royale (Part 2, Episode 10 – Harrowing Escape into an Unknown Future)
01/23/25 – In Search of the Lost 7th Royale (Part 2, Episode 9 – Priceless Bugatti Lost in the Fog of War)
01/10/25 – Automotive Crimes and the Man Who Solved Many of Them, Talks AirTags, Fobs and Much More Pt. 2
12/04/24 – Jaguars Trans-formation into the New Coke of Automobile Re-branding
11/21/24 – New York City Automotive Crimes and the Man Who Solved Many of Them Pt 1
10/20/24 – The Charming Terror of Driving on Ireland’s Back Roads
09/14/24 – A Secret Sauce and Successful Recipe for Mixing Kids and Classic Cars
08/25/24 – America’s First Car Show for Kids?
08/01/24 – Classic Trucks Loaded With Memories
07/11/24 – Making It Happen: Collectible Car Fair for Kids and Teens
06/20/24 – This Mr. “T” Sells 100-year old Fords to German Car Enthusiasts
06/06/24 – When Car Rustlers Stalk eBay, What Does eBay Do?
05/18/24 – Loving but Leaving the Blue Ridge
03/28/24 – Collectible Car Fair for Kids and Teens
03/14/24 – A Sharp Engineer’s Insights Inspires a Quantum Leap in Methanol Injection
02/29/24 – Betraying the Brand or Smart Business? Part II
02/15/24 – Betraying the Brand or Smart Business? Part I
02/01/24 – The Black Adder VI, An Outrageous Hot Rod Bentley
01/18/24 – Defining Collectible Car
11/23/23 – Amish Buggies, Where Worlds Collide but No One Crashes
11/09/23 – An Old Car Guy Goes Face-to-Face With Facebook Marketplace
10/26/23 – What’s a Burton
10/12/23 – Carvana Confusion – Dude Where’s My Car?
09/28/23 – Mobility Matters – Navigating life in a wheelchair
09/14/23 – MG Shatters Records on Hitler’s Salt Flats in the Shadow of WWII
08/17/23 – In search of the 7th Royale (Part 1 – Episode 8)
08/03/23 – In search of the 7th Royale (Part 1 – Episode 7)
07/20/23 – In Search of the 7th Royale (Part 1 – Episode 6)
07/06/23 – In Search of the 7th Royale (Part 1 – Episode 5)
06/22/23 – In Search of the 7th Royale (Part 1 – Episode 4)
06/08/23 – In search of the 7th Royale (Part 1 – Episode 3)
05/25/23 – In Search of the 7th Royale (Part 1 – Episode 2)
05/11/23 – In Search of the 7th Royale (Part 1 – Episode 1)
04/27/23 – Charlie Ross, Gooding’s Master of the Auction Rostrum
04/13/23 – Trapped by a Forest of Trucks
04/03/23 – Hundred-year old Bulldog, Beloved but Doomed?
03/16/23 – Read the car, not the book and other words of wisdom that pave a path to Pebble Beach
03/02/23 – Woulda, Shoulda, Coulda with one of America’s most important cars
02/16/23 – A Silver Ghost story. Real or Fake. You decide.
02/03/23 – Fanfare for an uncommon man. A decorated soldier passes at 98.
01/19/23 – Dr. Fred Simeone’s Mona Lisa car legacy. Part 2. Fascinating backstories of cars he preserved.
01/05/23 – Dr. Fred Simeone’s love, vision and priceless racing legacy Part 1
12/08/22 – Driving to history, Visiting America’s oldest tavern and the man who saved it
11/24/22 – How to manage down a classic car collection
11/10/22 – Saving the farm, Barry Wood’s beach club in the Blue Ridge
10/27/22 – When the collection outlives the collector, a daughter’s point of view
09/29/22 – Benny Bryant’s 50-years of building Blue Ridge beauties
09/15/22 – Visiting a community built for car enthusiasts
09/01/22 – Reaching the heights of her dreams on the wings of a deHavilland Beaver
08/18/22 – 35 Below, 16 Dogs, 13 Days. Angie tackles Alaska’s Iditarod.
08/04/22 – Let’s create a Concours d’Elegance. OK…How?
06/23/22 – Does original matter anymore?
06/09/22 – Judged the 32 most historically significant cars in America. Do you agree?
05/26/22 – Hagerty automotive heritage dream conference. Gone for good?
05/12/22 – A Devin’s 47-year journey from scrap heap to Pebble Beach
04/28/22 – Hot Road Missionary and his monster machines
04/14/22 – The monster truck that nearly crushed Volvo
03/31/22 – Drank with Arlo. Dated Alice. Tuned Evel’s motorcycle. They call him Pinto.
03/17/22 – Mr. Thomas’s forest of old Porsches, VW buses and more
03/03/22 – Taking the Skyline Drive to explore the dusty attic of Virginia car culture
02/17/22 – Return of the Zipper King
02/03/22 – Karaoke, Elon Musk’s new weapon to fight driving doldrums
01/20/22 – When blue highways turn white
01/06/22 – Blue highways, back roads – If not now when?
12/09/21 – Hot rod love, family style
11/25/21 – Cars & Caffe’s Tony Boniello is always looking to brew up something new
11/11/21 – Randy the Rodfather and his Green “T” hot rod
10/28/21 – Provenance – Uncovering your car’s backstory
10/14/21 – Comparing classic car sales platforms
09/30/21 – Evolution of the new car brochure (Part II)
09/16/21 – A hot rod life defined by abundance not lack
09/02/21 – The man they trust to rebuild history
08/19/21 – Bring what you love
08/05/21 – Exploring our power within
07/15/21 – Evolution of the new car brochure (Part 1)
07/01/21 – The sputtering Mosquito and the Virgin Loretto
06/17/21 – Raymond Loewy’s 1970s Soviet world car adventure
06/03/21 – 90 GTOs, 30 Corvettes and counting
05/20/21 – An inspired venture to preserve American craftsmanship and vintage Airstream trailers
05/06/20 – When the find is the barn
04/22/21 – Man Cave Garage Sale unmasks Covid boredom
04/08/21 – The odd couple in Vinny Plotino’s garage
03/25/21 – Lemans 1978 – A young man’s memories
03/11/21 – A Sherman tank’s incredible journey from Nyack, NY to the final episode of M.A.S.H.
02/25/21 – Jaguar Archive – Preserving the soul of the brand
02/18/21 – Carried away by Bring a Trailer
02/11/21 – Hollywood dentist Dr. George Schweiger’s fantastic stable of future classic car rentals
01/28/21 – And then, Nuccio Bertone signaled for his personal Miura
01/21/21 – Behind the wheel of a time machine
01/14/21 – Wurst Kase Motorsports
01/07/21 – Singing the CarGurus no title blues
12/24/20 – Rebuild it and they will come – The life of Carburetor Steve
12/10/20 – A Volvo Christmas Classic – “It’s a Vunderful Life”
12/03/20 – Carnucopia II – Classic Car Food Drive
11/26/20 – Vintage Cord binds father and son
11/19/20 – NY Route 9D – A sure cure for Covid boredom
11/12/20 – Confessions of a demolition derby survivor
11/05/20 – Sons of Danger – Mad Men on wheels
10/29/20 – VW Bug restoration is no joke. Ask Jerry Seinfeld
10/22/20 – Guatemala and back in a Karmann Ghia
10/08/20 – A classic Corvette and a soldier’s old letters connect to a kid brother’s memories
10/01/20 – American Pickers meets Hunger Games on a country road
09/24/20 – Crash course for an underage driver
09/17/20 – Playboy Bunnies in the rearview mirror
09/10/20 – The journey is the reward
09/03/20 – More than the next chapter, it’s the next book – Life 2.0
08/27/20 – Old School Larry
08/20/20 – In celebration of a life off the leash
08/13/20 – Asleep at the wheel – Rest Stop Recovery
08/06/20 – Rt. 17A – A sweet ride to Sugarloaf
07/30/20 – What’s a”Vineyard truck?”
07/16/20 – The woman picks up where the girl left off
07/09/20 – When time and other things stand still
07/02/20 – Drive-In movies, Back to the future
06/25/20 – Mystery of the vanishing Indian Motorcycle sign
06/18/20 – Dagavar’s Jaguar, the truth at last
06/11/20 – TAKE-OUT, Lifeline to the future
06/04/20 – Henry Hudson Drive
05/28/20 – CARnucopia Food Drive Results
05/21/20 – CARnucopia
05/14/20 – Collectible Car Culture in a Pandemic
05/07/20 – Austin Healey? Nope, It’s Austin’s Crosley!
04/30/20 – Storm King Highway
04/23/20 – Children We Love
04/16/20 – Mustang Madness Revisited
