Conversations With People We Value #61
Friend of Drivin’ News Bob Austin derives great pleasure and success in mining estate sales for interesting things automotive, preferably that of the vintage variety. Once he stumbled upon an old Rolls-Royce “out back” at a garage sale. The other day, clutching a stack of vintage magazines to his chest like a school kid carrying books, Bob proudly displayed his latest find. He spread across a table, like-new copies of Hemmings Motor News from the 1970s.
With Hemmings respected as “The Bible” preaching the gospel of classic car enthusiasm, I was drawn to the mid-20th century publications pages. I found myself time traveling back 50 years to the fertile ground that would spawn the explosive growth producing today’s billion dollar global vintage car community.
So, join me in returning to a time when a Mercedes-Benz 300SL Roadster could be bought for under $10,000 and a Ferrari 275GTB-4 for under $20,000.
Revisiting Old Writings from the Hemmings Bible

In January of 1954 Ernest Hemmings launched the first issue of his eponymous Hemmings Motor News. In introducing his, then, mimeographed magazine he stated its purpose writing, “I hope it will be of real interest to the person interested in older models. I hope that this magazine will grow bigger and better as time goes on and in the future I hope to secure a better printing for it.”
Twenty years later, America found itself hammered by the 1973 to 1974 Arab oil embargo. The price of a barrel of oil had quadrupled to $12 from $3. Gas prices skyrocketed with the price per gallon increasing 35%. Simultaneously new car performance plummeted. Reeling from emissions control choked engines and awkward exterior safety designs, the 1970s inflicted a powerful jolt to enthusiasts bred in the muscle car era. The simplicity of cars produced prior to the wave of government imposed safety and emissions regulations made older cars with their high performance and good looks fertile ground for the do-it-your-self classic car enthusiast. These enthusiasts formed the audience Ernest Hemmings had in mind. By 1974 the Hemmings subscriber base had climbed to 88,100.
While high end European cars such as Ferraris, Lamborghinis and Aston Martins had a following among wealthy “collectors” as did American Olympian cars such as Duesenbergs, Packards and Cadillacs, none had yet begun to climb to the heady values witnessed in later decades. Individuals acquiring such vehicles could best be viewed as knowledgeable connoisseurs possessing a deep appreciation for respected works of automotive art, an appreciation mostly confined to a relatively few like-minded individuals. Certainly they did not view themselves as in it for the money. However, history would show that collecting desirable classic cars would, over time, prove to be an exceptionally wise investment. In the early 1970s a 1962 Ferrari 250 GTO that, today, has fetched up to $70,000,000 rated as an outdated old race car. Prices fell well below $20,000 on a good day. With that in mind one dollar in 1974 would, in 2025, be worth about $6.57, meaning that that Ferrari would have sold for roughly $130,000 when adjusted for inflation.
In 1974 the Hemmings readership found itself mired in an American economy suffering high inflation and recession. It was not the best of times. President Nixon resigned as part of the Watergate scandal. The stock market crashed dropping by over 30%, economic output (GDP) dropped by 5% and unemployment hovered around 7% on the way to 9%. Yet the classic car grew. An editorial note in the June 1974 Hemmings would indicate that the classic car enthusiast culture “shone as s bright spot in these dark times.” It’s “Notes from H.M.N.” editorial stated, “Over the years the Antique Automobile Club of America sponsored Hershey Meet has grown tremendously. Most of the growth has been in the Flea Market area, and we doubt if anyone would argue that it has become the world’s largest old auto Flea Market.”
As reported in the June 1974 Hemmings it had become clear that Hershey’s Flea Market, in the eyes of the gray eminences of the AACA, had become too successful. Thus, the AACA leadership decided the time had come to tighten event regulations. The changes centered on the year 1939. New regulations intended to be strongly enforced included; No post 1939 model parts, no apparel in other than time appropriate styles and no toys or model kits for cars newer than 1939. Clearly the AACA intended to circle the wagons around what would become an ever graying pool of prewar enthusiasts. Interestingly the Hemmings editorial commented, “We’ve heard rumors already that immediately preceding the 1974 Hershey Meet there may be another Flea Market organized not far from Hershey to take in a broader range of vendors.”
Not surprisingly, shortly thereafter, the September 1974 issue featured a full page ad introducing the new “Postwar 74” Flea Market at Carlisle, PA. It would welcome all cars, prewar and postwar. It would run the week before Hershey. This set the stage for the double barreled autumn classic car experience that for decades had become the Mecca drawing car enthusiasts from east of the Mississippi River and beyond. Winds of change had begun to build and they blew in many directions.
As a harbinger of coming change early 1974 saw a new company called “Computerized Antique Car and Parts Service” advertise in Hemmings. Like some ancient aquatic denizen in an early but unsuccessful attempt to venture onto land, this business sought to apply computerized search techniques to marketing vintage cars and parts. It failed. However, decades later that business’ basic idea, empowered by 21stt century e-commerce tools, resurfaced as a powerful global entity energizing the collectible car culture. It had evolved into the online auction site Bring a Trailer and its kin. Indeed, the winds of change spurred on by profound advancements in digital commerce have expanded the enjoyment and associated business opportunities associated with a global collectible car culture to heights unthinkable fifty years ago. Such changes clearly demanded adjustments in the content and character of an evolving Hemmings.
Interestingly, while over the last half century the publication has remained faithful to the founder’s goal of serving the needs of the vintage car enthusiast, the targeted market has morphed and mushroomed. The early 1970s saw Hemmings’ content display green shoots signaling the nascent beginnings of interests and enterprises that would coalesce into the juggernaut that towers as today’s collectible car universe. Looking back at the stark pages of Hemmings in 1974 reveals a much simpler world for the publication to serve. In that world purchasing a collectible car most often involved a personal interaction of buyer and seller. Any professionals involved usually operated on the higher end of the market. Individual enterprises such as Ed Jurist’s Vintage Car Store in Nyack, New York dealt with wealthy collectors on a personal basis. Auctions did not operate as national much less global enterprises. The late 1960s and early 70s collectible car world found itself at the threshold of a world that would significantly differentiate collectible cars from simple used cars. At this point in time Hemmings stood inextricably lashed to a primarily American pastime poised to blossom into a global phenomenon.
From the start in 1954, Hemmimgs focused on domestic brands with a mindset that heavily favored Ford products. This preference evidenced itself in the publication’s initial system for categorizing cars and parts for sale. Only two categories existed, Fords and non-Fords. Rolls-Royce represented the only foreign make with a significant presence. As a reflection of the changing and broadening of the collectible car culture, Hemmimgs before the end of the 1970s categorized all makes alphabetically.
Ads in Hemmings in 1974 offered tier one cars that today would startle with mind numbing prices. (Current prices are very rough approximations based on the December 2025 Hagerty Price Guide). They include:
1974 TODAY
1930 Mercedes-Benz SS supercharged, $60,000……………….$6,000,000
1936 Bugatti Type 57 supercharged, $50,000……………………$9,900,000
1953 Siata 208S, concours condition, $7,500…………………….$3,000,000
1955 Mercedes-Benz 300SL Gullwing, mint $15,000………….$1,600,000
1955 Chevy Nomad, gorgeous, $1,740……………………………….$ 150,000
1959 Porsche Carrera Speedster, $10,000 OBO…………………$1,200,000
1959 Mercedes-Benz 300SL roadster, $8,500……………………$1,200,000
1963 Corvette split window coupe, $3,250………………………..$ 143,000
1964 Aston Martin DB4, like new, $4,150………………………….$ 700,000
1965 AC Cobra 289, flawless, $7,800………………………………..$1,000,000
1967 Ferrari Dino, $8,500………………………………………………..$ 550,000
1967 Ferrari 275 GTB-4, $16,500……………………………………..$2,150,000
1968 Corvette, factory L88, $5,700…………………………………..$ 345,000
It would be into this fertile yet largely untapped realm of classic car culture that a few visionaries would initiate a sea change.Nurtured by a Hemmings advertiser, Leo Gephart, an Ohio classic car dealer, the seeds of change had shown green shoots by the early 1970s. Gephart, whom many consider the father of the modern large-volume classic car auction, had an idea. His experience had shown that car collectors would travel from state to state looking for old cars at estate sales. Based on this he believed that a lot of collectors could be expected to gather if a huge number of cars had been assembled for sale in one place. Gephart, a long time member of the Auburn-Cord-Duesenberg Club, approached a friend Russell Kruse with the idea. Till then Kruse had specialized in the auctioning of Construction equipment. Both men like the idea. On Labor Day in 1971 Kruse Auctions in collaboration with the Auburn-Cord-Duesenberg Museum hosted the Auburn Labor Day Auction.
Based on the Auburn auctions significant success Gephart approached car enthusiasts Tom Barrett and Russ Jackson with the idea of a winter auction in Scottsdale, Arizona in 1972. The rest they say is history. A big part of that history came with Gephart’s realization that classic cars purchased in the Arizona desert by buyers from all over the country had to be taken back to purchasers’ homes all over the country. Gephart co-founded a specialty trucking line to serve that unique need and later sold it to collector Robert Pass, who renamed it Passport Transport.
Over the next 50 years, the pages of Hemmings, monitored, reported on and supported the evolution and meteoric rise of the collectible car hobby that it had nurtured from birth.
For the seasoned adult collectible car enthusiast, leafing through the pages of a Hemmings from the past creates an experience not unlike flipping through a family album that captures your life.
By 1969 the demands of writing, producing and managing “Hemmings Motor News” exceeded the capabilities of any one person. Ernest Hemmings chose to sell his Hemmings so that it could continue on adapting to and serving the collectible car community that he so valued and respected.
In living on to 2015 Ernest Hemmings’ wish for better printing had been realized. Today’s Hemmings, while keeping faith with its role as “The Bible” of the collector car hobby, now comes richly photographed and in living color.

amputees. When they took off my leg I had first intended to get rid of my 440i and buy something else. But then, I learned I could drive my BMW using my left foot with a device available locally. What a great device.
“I have to have a 2-door coupe, like my 440i,” says Herb. He explains why saying, “You need a big door when you have a prosthetic leg. In my case, it’s my right leg, and I’m sitting on the left side of the car. I have to lift my right leg with my hand, slide it out and then slide my body. In order to do that, I need a big door and automatic seat settings.” To exit the car requires Herb to have the seat all the way back. Herb says, “I couldn’t drive a car that didn’t have electric seats because without a memory seat, it would be a nightmare every time I got in and out of the car.”
When asked if the driving experience changed with the prosthetic device, Herb says, “Yes and no. I have always loved driving, however, all my cars had been stick. However, because of what happened I can no longer drive stick. But considering that pretty much all brands have stopped making them, it seems an inevitability. I don’t like the paddles. Not the same, not even close. So that’s where it’s changed. But I got used to it and I still love to drive. I mean, I get relaxation. I love being surrounded by my music. I love the quickness and toss-ability of my BMW. I rejoice in tracking on a serpentine back road. Yeah, I still take exit ramps at 60 miles an hour, you know, just to feel how the car holds the road.”






reflecting on his passion for hands-on car creation Jim says, “Most of my found happiness is probably through my father. He owned the used car lot that colored my early life experiences. He had the passion for cars. He is gone now but his spirit lives on through the life my work brings to his garage.” As an added bonus Jim says, “Ours is a neighborhood of close friendships. Even after my father passed, his old friends and, now, my old friends like Big Bill, Mike and Bob stop by the garage regularly to check in and maybe lend a hand on my latest project.” Jim has even continued hosting what was once his father’s annual Christmas party at the garage.”
were lobbied. The effort succeeded in generating the opportunity to deliver a presentation to middle school students on the significance and excitement of vintage automobiles. The effort’s intent resided in motivating children to take advantage of the coming event to experience historic vehicles first hand. In so doing they could better appreciate the character, beauty, and excitement of the iconic vehicles that revolutionized individual lives and forever changed global culture in the 20th century. The effort proved successful.
with an information scavenger hunt. Centered on car specific questions, this 20-question quiz encouraged children to interact with the classic cars on display and the car owners.

Sitting tall and proud children fired questions at Glenn, the knowledgeable owner. They found the need for a hand crank start especially fascinating and the squeeze bulb horn proved irresistible. My Corvette drew admirers but my favorite asked if he could sit in it. Once in, he gripped the wheel with both hands and made the best “I am doing 100 mph and loving it” face. Interestingly a major source of comment in the Corvette was the dashboard mounted location of the rearview mirror.



Show, I know the damage inflicted by bad kids with evil intent. That unsupervised environment differs profoundly from the local events most of us populate. Experience from Collectible Car Fairs 1 and 2 has shown kids to be respectful and appreciative. Do they need to be monitored? Yes. They may not know how to interact with a classic car. That is certainly something we as car enthusiasts can share in a friendly manner. For my 2 Collectible Car Fairs and the Autism event described in the last Drivin News story (Classic Autos and Autism, A Shared Journey to Betterment) I have brought the 1961 Corvette that I have had since 1967. After 50 years of ownership, I conducted a major restoration. It has been featured in Hemmings publication Muscle Machines. I am very protective. I have also realized my greatest gift as an automobile enthusiast is to employ my car as a vehicle (Double meaning intended) to engage those who will carry on my passion when their turn arrives.
















The “Car Show” represented a unique activity in the ongoing effort to create engaging monthly social events. In this setting these young adults could engage with the classic cars and the owners in a social setting with familiar faces. In so doing they could develop the social skills necessary to improve their quality of life.
One great example of the conflicting cognitive versus social abilities of clients occurred with Peter, the owner of an especially nice 1986 Guards Red Porsche 911 Carrera and a knowledgeable car guy. One of the clients approached to view Peter’s Porsche. Peter invited the client to take a seat behind the wheel. “Oooohhh nooo,” the young man replied as he retreated from the interaction. A while later the young man returned to ask if he could, indeed, sit in the Porsche. Peter guided him behind the wheel while taking his place in the passenger seat. Peter in delightfully describing his shock says, “This young man spoke so knowledgeably about Porsches I was completely blown away. I never expected that.”
Car-centric activities engaged the clients throughout the evening till the summer sun sank to the horizon. Long shadows signaled that the time had arrived for the show to end. Illuminated in the golden glow of the sweet light cast by a setting sun, the eclectic collection of classic cars individually departed to the cheers of the clients as they gathered to wave goodbye to their new friends.
Both Arlene and Kayleigh praised the owners. Arlene said, “Your people were so patient. I watched and saw how some of them kind of stood back and observed. And when a client approached close enough to indicate interest that’s when the owner would slowly make his way over. He would casually go up and say, ‘Do you want to see it?’









how the previous two days were spent driving to Brescia in a steady downpour. Starting with Day 1 rain would never be an issue. Heat would be.













Being the owner of a Jaguar XK120MC, I appreciate the intolerance for heat engineered into every XK120. As Day 5 approached conclusion, cars had to wait for an extended period idling in a queue under a blazing sun. As minutes ticked by and temperature gauges pegged, Many decided to simply shut down before damage occurred. I have noted that few photos of the 2025 Mille Miglia, if any, show incredibly credentialed and valuable vintage automobiles being pushed to the foot of the elevated stage. That said, I can now claim that while I never ran in the Mille Miglia, I did walk, as I helped Daisy Chu and Ping Hsu push their BMW 328 towards the finish line.

unusually thick Gulf of Finland ice as it plowed across from the east with its spotlights slicing the darkness as it scanned its surroundings. Continuing on its present course it would cleave the line Jack had plotted for the Royale’s escape route. The Lenin, a 440-ft. nuclear powered ice breaker usually patrolled the arctic ice that presented greater challenges than the normally more moderate ice cover in the Gulf of Finland. For a number of years it had been the pride of the Soviet Northern Fleet. However, chance would find The Lenin in the Gulf and, now, it towered as a powerful force determined to frustrate Mihkel’s plan. Clearly, It would be a race, plain and simple. Mihkel had to pass to the west of the ice crushing Soviet juggernaut before it cut a channel preventing his escape to Finland and freedom.
Jack stepped outside. In a few bitingly cold moments he heard a loud rhythmic sound coming in low and fast. Looking towards Mihkel, Jack uttered in disbelief, “Jesus.” Stirring up a bone chilling swirling storm of snow a Sikorsky Super Stallion heavy-lift helicopter hovered, then, it set down a short distance from the Royale. Sliding back the cockpit window Ed “Wonderfalk” Sikes yelled to hook up the car as the helicopter’s side door opened and John Taylor brought out rigging cables. The biting cold made it too difficult and painful to talk. Talking could wait. Jack knew exactly what to do. This Bugatti had been designed with four jack points to facilitate rapid tire changes during a race. Each jack point consisted of a 10-inch long high strength steel bar attached between two gusseted chassis mounts. With a cable affixed to each of the four jack points everybody scrambled on board except Jack. He remained on the ground to make sure the load hung properly. With the grace of an Olympic gymnast the Super Stallion with Wonderfalk at the controls lifted the Bugatti. With the Royal suspended from the cables and hanging flat and steady a few feet off the ground, John tossed down a rope ladder which Jack climbed. Now sealed up and airborne the big chopper turned north and, with its priceless cargo firmly secured, headed across the frozen international waters towards Finland and freedom.



Viktor, his face illuminated by the Snow Cat instrument cluster, lead the way into the pitch darkness of the early morning. The Snow Cat’s bright headlamps and rooftop spotlights carved a tunnel of light ending at the surrounding desolate forest in the distance. Elderly Peeter, his breath billowing like a cloud encircling his weather lined face stood at the open warehouse door as the Royale eased out like a great ship departing port. Accompanying the movement of this grand Bugatti like some great mechanical musical instrument, the snow chains wrapped about each tire accompanied each rotation with a husky rhythmic rattle, clink and clatter. Mihkel in pulling out had just begun to get a feel for the Royale. On the light dusting of fine snow, the brutish torque of the engine spun the wheels and threw a chain free. Mihkel gunned the engine in frustration and hopped out of the car together with Jack to ensure once and for all the chains would remain in place. The lights of the Snow Cat bathed the big Bugatti in welcome illumination as Mihkel and Jack labored in the cruel cold.

In that pivotal two-day period Viktor played the web of the Oja family underground like a virtuoso violinist. In that brief period he had arranged what he and Mihkel believed to be an ideal site in Harju County to relocate the Royale. In searching for a new work space Viktor had located an abandoned brick kiln very appealing on numerous counts especially its remoteness and proximity to the Gulf of Finland from where Mihkel would launch his escape. Its roomy interior and still functional fireplaces would provide an acceptable space to prep and stage the Bugatti for its planned midnight run to Finland and freedom.

